So You Want to Make a Beauty Product?
Remember when I said Phatstix took two years to create? Here's why making a beauty product isn't quite as simple as first thought.
Unhinged balm-based rantings but also hopefully genuinely useful brand and industry insight.
Remember when I said Phatstix took two years to create? Here's why making a beauty product isn't quite as simple as first thought.
After spending nearly 20 years in beauty, you pick up more than a few things. Mainly that the industry is absolutely mad...
When we created Phatstix, we knew we were making something different. A giant lip balm that breaks all the rules might have seemed mad, but your feedback has shown us...
After two decades in beauty, I created Phatstix out of pure frustration with ineffective, tiny lip balms that either disappeared too quickly or felt like rubbing candle wax on your...