Remember when I said Phatstix took two years to create? Here's why making a beauty product isn't quite as simple as first thought.

After spending nearly 20 years in beauty, you pick up more than a few things. Mainly that the industry is absolutely mad...

When we created Phatstix, we knew we were making something different. A giant lip balm that breaks all the rules might have seemed mad, but your feedback has shown us something remarkable: you're not just using it, you're reimagining what a lip balm can be.

After two decades in beauty, I created Phatstix out of pure frustration with ineffective, tiny lip balms that either disappeared too quickly or felt like rubbing candle wax on your lips. What started as a kitchen experiment to solve my own chapped lips evolved into something bigger - literally. By refusing to compromise on size or ingredients, Phatstix became my answer to the beauty industry's 'nearly-but-not-quite-right' products, offering a genuinely effective, natural solution that lasts.