Remember when I said Phatstix took two years to create? Here's why making a beauty product isn't quite as simple as first thought.

After spending nearly 20 years in beauty, you pick up more than a few things. Mainly that the industry is absolutely mad...

When first launching Phatstix, I thought we were creating a pretty straightforward solution: a giant lip balm that wouldn't get lost and would actually last.

When we created Phatstix, we knew we were making something different. A giant lip balm that breaks all the rules might have seemed mad, but your feedback has shown us something remarkable: you're not just using it, you're reimagining what a lip balm can be.

After two decades in beauty, I created Phatstix out of pure frustration with ineffective, tiny lip balms that either disappeared too quickly or felt like rubbing candle wax on your lips. What started as a kitchen experiment to solve my own chapped lips evolved into something bigger - literally. By refusing to compromise on size or ingredients, Phatstix became my answer to the beauty industry's 'nearly-but-not-quite-right' products, offering a genuinely effective, natural solution that lasts.

Tired of constantly replacing tiny lip balms? Meet Phatstix - the jumbo lip balm that's revolutionising lip care. At a mighty 30g, our huge lip balm isn't just bigger for the sake of it. We've created something that genuinely solves the frustration of constantly buying, losing, and replacing standard lip balms.