So You Want to Make a Beauty Product?
Remember when I said Phatstix took two years to create? Here's why making a beauty product isn't quite as simple as first thought.
Unhinged balm-based rantings but also hopefully genuinely useful brand and industry insight.
Remember when I said Phatstix took two years to create? Here's why making a beauty product isn't quite as simple as first thought.
When first launching Phatstix, I thought we were creating a pretty straightforward solution: a giant lip balm that wouldn't get lost and would actually last.