Unhinged balm-based rantings but also hopefully genuinely useful brand and industry insight.
Well, here we are. From kitchen counter concoctions to sitting on Anthropologie’s shelves – Phatstix has officially gone from “where did you get that massive balm?” to “oh, it’s in...
Let's face it — when it comes to lip care, we've been sold short. Literally.Those skinny tubes might look cute, but they run out faster than your motivation in February....
Let's be honest — most lip balms are just a bit… puny. They vanish into the void of your handbag, melt in your jeans pocket, or worse, disappear after three...
Remember when I said Phatstix took two years to create? Here's why making a beauty product isn't quite as simple as first thought.
After spending nearly 20 years in beauty, you pick up more than a few things. Mainly that the industry is absolutely mad...
When first launching Phatstix, I thought we were creating a pretty straightforward solution: a giant lip balm that wouldn't get lost and would actually last.
